Strategy is Dead.

We're bringing it back to life.

Partnering for PurposeDownload our White Paper

Spark Strategy is an agency for Strategic Thinking,
Transformation and Sustained Action.

Some guy with a knack for playing guitar once said, ‘Knowledge speaks, but wisdom listens.’ At Spark Strategy, we believe there’s something extraordinary that happens when an idea gets the opportunity to flourish, to find its feet, and through nourishment and encouragement, changes everything. We believe ideas spark brighter futures and we’re about unearthing these ideas and bringing them to life. We work to unleash their potential and transform organisations and the societies in which they live.

Oh, and the man with the guitar? That was Jimi Hendrix. He knew something about turning everything on its head.

Strategic Thinking

We begin to stress test ideas, inspiring confidence through debate. The aim here is to instill a belief in where you are heading.

Innovative Models

Supporting organisations to be more impactful through innovative and collaborative business and funding models.


The process begins with an exploration of possibilities through collaboration, conversations that spark curiosity, making room for intuition to flourish.


We start to turn ideas into action, developing accountability and responsibility. Building stamina for what lies ahead and creating a sense of purpose.

Spark Strategy is a Certified B Corp.

A certified B Corp, we stand for purpose, not just profit. We strive for high impact, approaching social development problems from multiple angles: NGOs’ delivery, Government policy, international collaboration and new models for incubation for system change.

Our Latest Blog Posts

Western Sydney

What we can all learn from Western Sydney

| Government, Not For Profit, Shared Value | No Comments
Corporates, Not-for-Profits, Government and Communities working together are the basic building blocks to creating social good. That underpins our theory of change here at Spark. It was also the theme...
Spark Strategy Laura Reed Shared Value

[VIDEO] Reflections on Shared Value in Australia Today

| Business Models, Shared Value, Uncategorized | No Comments
Over the past few years, working within sustainability teams at large corporates I’ve followed the shared value journey closely. I have seen first hand how corporate and NFP partnerships have...
New Financial Year Resolutions

New Financial Year Resolutions: Culture, Skills and Planning

| Not For Profit, Operating Models, Strategic Planning, Uncategorized | No Comments
New Years bring resolutions, reflection, and sometimes a hangover. While there’s usually less drinking involved, the end of financial year is time for resolutions and reflections nonetheless. It is a great...
shared value

It’s Time To Get On Board With Shared Value

| Business Models, Not For Profit, Shared Value | No Comments
As the interest among corporates to use their core business to help solve social and environmental issues grows, Not for Profits and the government should also get on board with...

What Our Clients Say About Spark

Select Clients

Spark is different from the others, more creative…they bring a fresh perspective, they’re optimistic and outcomes oriented.

Patrick McGorry, ORYGEN

Spark has crafted a business model that will create a sustainable future for us.

Jan Owen, FYA

The process is as important as the result, and the process is ongoing. You can’t assume that what you’re going to do today is what you’re going to do tomorrow.

Billard Leece

Yes we want to change the world – Spark helped us consider how can we
do that in a financially sustainable way

Jane Burns, Young and Well

Spark was recommended to us by our corporate advisors… they have a unique set of experiences and expertise that we don’t have internally.


In Search of Sustainability Download our White Paper