Strategy is Dead.

We're bringing it back to life.

Partnering for PurposeDownload our White Paper

Spark Strategy is an agency for Strategic Thinking,
Transformation and Sustained Action.

Some guy with a knack for playing guitar once said, ‘Knowledge speaks, but wisdom listens.’ At Spark Strategy, we believe there’s something extraordinary that happens when an idea gets the opportunity to flourish, to find its feet, and through nourishment and encouragement, changes everything. We believe ideas spark brighter futures and we’re about unearthing these ideas and bringing them to life. We work to unleash their potential and transform organisations and the societies in which they live.

Oh, and the man with the guitar? That was Jimi Hendrix. He knew something about turning everything on its head.

Strategic Thinking

We begin to stress test ideas, inspiring confidence through debate. The aim here is to instill a belief in where you are heading.

Innovative Models

Supporting organisations to be more impactful through innovative and collaborative business and funding models.


The process begins with an exploration of possibilities through collaboration, conversations that spark curiosity, making room for intuition to flourish.


We start to turn ideas into action, developing accountability and responsibility. Building stamina for what lies ahead and creating a sense of purpose.

Spark Strategy is a Certified B Corp.

A certified B Corp, we stand for purpose, not just profit. We strive for high impact, approaching social development problems from multiple angles: NGOs’ delivery, Government policy, international collaboration and new models for incubation for system change.

Our Latest Blog Posts

Ethical Procurement - disability

Ethical Procurement: how disability organisations can compete by combining profit and purpose

| Not For Profit | No Comments
This article captures the key points Laura Reed, our Associate Director, recently made during her presentation at the national NDS Disability at Work conference. It is intended for leaders of...

CHF Colloquium Report – Co-Designing The Future of Health Care Advocacy in Australia

| Government, Not For Profit, Shared Value, Uncategorized | No Comments
Last month, the CHF Colloquium saw 90 carers and consumers of Australia’s health system look to the future of advocacy in a reformed and changing health environment, including NDIS. People...
Sustainable Funding

Sustainable Funding poll results – how does your strategy compare with Australia’s top Not-for-Profits?

| Funding Models, Not For Profit, Operating Models, Sustainability, Uncategorized | No Comments
In March 2017 we polled Australia's top NFPs on their funding strategies, gaining valuable insight into how we can help the sector become more sustainable. The results demonstrated clear trends....
Ned Stark Game of Thrones Reporting Season

Winter is Coming: Spark’s 5-Step Survival Guide to Reporting Season

| Corporate, Not For Profit, Strategic Planning | No Comments
As we enter the last quarter of the financial year, minds are turning to that (let’s be honest - often awful!) task of reporting on your organisation’s work and impact...

What Our Clients Say About Spark

Select Clients

Spark is different from the others, more creative…they bring a fresh perspective, they’re optimistic and outcomes oriented.

Patrick McGorry, ORYGEN

What came back from Spark was something usable and translatable into action. It was outstanding.

Ronda Jacobs, Carrington Health

Spark has crafted a business model that will create a sustainable future for us.

Jan Owen, FYA

The process is as important as the result, and the process is ongoing. You can’t assume that what you’re going to do today is what you’re going to do tomorrow.

Billard Leece

Yes we want to change the world – Spark helped us consider how can we
do that in a financially sustainable way

Jane Burns, Young and Well

Spark was recommended to us by our corporate advisors… they have a unique set of experiences and expertise that we don’t have internally.


In Search of Sustainability Download our White Paper