About Us | Sparking Ideas for a Brighter Future
Unearthing Ideas for Long Term Success
Spark Strategy comprises a bunch of serial entrepreneurs and strategists, keen to harness the power of ideas in mobilising organisations to revitalise the world of possibility. We are an eclectic team, bringing cross-disciplinary knowledge and experience to drive creative thinking. We have done the consulting rounds, working with clients of all sizes, and within advisory firms from the largest to sole practitioners. We have worked across borders and industries but don’t claim to be the expert in any. Our style is to work with you to uncover the ideas.
Spark Strategy works with leaders who are as excited by ideas as we are, who want to take action and transform. And we stick with you to achieve outcomes, favouring long-term relationships over draft and dash plans. Our approach is highly interactive and all about bringing energy into the process through team-based workshops and activities that spark moments of discovery. We do the heavy lifting behind the scenes, stretching and probing the ideas before rigorously planning out the execution with you and building the organisational stamina required for your transformation. We employ both traditional consulting tools (without the consultant-speak) and creative tools to help unearth ideas that are practical yet innovative.
What We Do
Innovative Business and Funding Models
The revenue or funding model is important but in order to achieve funding sustainability and viability, you’ve got to get the business model right and the funding model will follow. At Spark, we interrogate both and generate a model, which is right for your business. We then plan a roadmap, which defines how we’re going to get there.
We’re in this for the long haul. No draft and dash plans. We build stamina for sustained action. We’re here for the endless possibilities of what might come next. At Spark, it’s those moments when the client refers us on to their friends and suggests we should be able to make a difference that we know we’re building something special.
Let the intuitive ideas flow before applying traditional strategy tools. The process begins with an exploration of possibilities through collaboration, conversations that spark curiosity and create room for intuition to flourish. We’re serious about change. We’re for those leaders who want to take action and transform, the leaders who look to harness the power of possibility and think beyond “same as last year plus a bit more please.”
We believe myopic thinking has killed strategic thinking. Short-term thinking is a straightjacket, restricting the mind from exploring endless possibilities. At Spark Strategy, we’re bringing strategic thinking back to life. If ideas are given the chance to flourish, change happens. That’s why our work is highly interactive and centered around conversation and team-based activities. We know you’ve got the ideas. We help you uncover them.
We’re here to help with creative ideas, rigorous testing, pragmatic planning and execution of each transformation and we do this in a special way. Here is what you can expect of Spark.
We always tailor our approach to deliver bespoke solutions. At Spark, we don’t come to our clients with a predetermined solution for their particular problem. We get to truly understand your organisation and work with you to created solutions that are tailored to your needs.
We’re straight shooters who offer useful truths rather than telling you what you want to hear. This is our tough love approach. It can mean an uncomfortable journey, but one that is necessary to build long-term vitality and viability. It’s about being authentic. We will challenge you to realize your potential.
Spark and Dynamism
We deliver innovative yet practical solutions and we ensure that the model is executable. As a people-focused organisation ourselves, we care about your satisfaction and success. Furthermore we have the industry experience and business acumen to gain insights, draw connections and drive and deliver improvements.
We value quality over quantity so we’re selective about our team. We don’t sacrifice our values. We care about our culture, the work we produce and the solutions we create. We’re for sparking brighter futures for our clients and the societies in which we live. Is this you?
George – Managing Director
For over two decades George has advised Not-For-Profit, Government and Commercial organisations in strategy, business models and system transformation. Entering the consultancy world on the back of having grown and sold a $100M private sector business, Spark’s clients consistently cite his aptitude for strong practicality, keen commerciality and a commitment to creating uniquely tailored approaches which render maximum practical benefit. Prior roles saw George as the National Lead Partner for Transformation at Grant Thornton, Program Director for the Department of Premier and Cabinet as well as Chairman and Non-Executive Director on a number of technology and service businesses. A proponent of tough love, George will stop at nothing in his quest to unearth fresh ideas for sustainable business models. In his spare time (outside of airport lounges) George can be found making a mess in the kitchen and cooking up a storm with his kids.
Felicity – Associate Director
Felicity brings an international perspective to her engagements, a result of her professional and academic experience. Graduating Peking University with an MBA, Felicity entered the corporate consulting world as a business transformation adviser. A founding member of the Spark team, Felicity has facilitated international strategy projects, developed expertise in NFP go-to-market approaches and was co-author of the briefing paper for the National Mental Health Commission review. A dedicated Sparkie, she enjoys balancing the tightrope between creativity and scientific rigour, working alongside clients through ideation, modelling, stress testing and execution planning. It is imperative to Felicity that outcomes are practical and solution-based, rendering tangible value. After hours, Felicity is likely found in the yoga studio, putting herself through the paces.
Laura – Associate Director
With over a decade in Corporate Responsibility across leading Australian businesses, alongside work with small Not for Profits, Laura has expertise in Corporate Community investment and in brokering effective NFP / Corporate partnerships. As former lead of Social Impact at Westpac, following a stint in Corporate Responsibility and Sustainability with Stockland, her experience ranges from community investment and shared value strategy design and delivery through to social impact reporting. She holds Environmental Science and International Relations degrees from Tufts University in the United States, is a Centre for Sustainability Leadership Fellow and has completed the Graduate Certificate in Social Impact at UNSW. Laura’s unique skillset provides nuanced perspectives on how to gain the most business value and social impact from community investment. She finds her balance in the great outdoors, hiking the Blue Mountains or kayaking on Sydney harbour.
Richie – National Delivery Lead
For the past decade, Richard has worked with Government, Not-For-Profits and Commercial organisations in both the UK and Australia. Helping to design and deliver operating models, Richie’s commitment to re-engineering processes and ensuring they deliver the right flow of value means that he won’t rest until he gets to the root-cause of an issue, taking that step back to discover the right solution and make a real difference to organisational performance. A broad range of experience and knowledge allows Richie to define, map and understand people, process and technology, translating how such components operate together in delivering the business model and meeting strategic objectives. Outside of work hours you’ll find him at home, attempting to deliver a sustainable strategy for dealing with excitable young children.
Rob – Strategic Advisor
Rob has a diverse base of commercial and social experience, from working on the executive board of a grassroots social enterprise in Cambodia through to delivering co-design programs that connect people with lived experience towards informing policy and service design at a national scale. Rob is driven by how communities come together to drive and instigate social change; this he explores through co-design, impact frameworks and business models. Enabling communities to drive this change across a range of issue areas including mental health, education and economic empowerment gets him out of bed every morning. He wouldn’t be able to do this if he wasn’t able to reenergise himself by hiking into nature with everything he needs on his back for days on end.
Verity – Associate
A decade of government experience allowed Verity to lead the development of state-wide social policies as Chief-of-Staff to the NSW Minister for Aboriginal Affairs, Multicultural Affairs, Veterans, Volunteering & Youth. Verity led a team to deliver complex social initiatives, including the NSW Government’s policy on Aboriginal Affairs. Success led to a position as CEO of the Australia-Myanmar Chamber of Commerce, where she advanced concepts of corporate responsibility. While living in Myanmar, Verity launched the inaugural Responsible Investment Group and explored best practice under the UN Global Compact. With a passion for empowering women and girls, Verity led the creation of the first Myanmar Women in Business and Leadership Development Conference. With a belief that cross-sector collaboration allows us to multiply our impact, Verity has a passion for all things Latin American: language, music, food and dance.
Jay – Strategic Advisor
Working with NFPs and NGOs in Australia, USA, and India, Jay is the founder of Promise or Pay, a web-based platform that helps people make positive behavioural changes. Believing that for-purpose business models can become part of the mainstream, Jay founded Social Change Central, Australia’s first online opportunities portal for social enterprise. Prior to this, he spent a year living in Cambodia as an Australian Youth Ambassador for Development. Jay was selected as a 2015 Myer Innovation Fellow, the Young Entrepreneur Finalist in the Sydney SHINE Awards, and one of Australia’s top 50 young social entrepreneurs by the Foundation for Young Australians. Jay is passionate about positive social change and tackling the world’s biggest problems through the power of social entrepreneurship. Inspired by small actions with big outcomes and holding a love for engaging with like-minded people, Jay has an MA in Development Studies, a Graduate Diploma of Project Management and a Bachelor of Commerce. Outside of work, Jay can be found in the ocean or on the basketball court.
Abi – Strategic Advisor
Holding considerable experience in business development and partnership management throughout Europe and Asia, Abi has worked with a range of Government organisations in addition to both NGOs and NFPs. Her particular expertise is in managing journeys towards scaling impact. Abi is the Editor of Managing Humanitarian Innovation, a field guide to all aspects of developing, piloting and scaling innovation. With an MA in Conflict, Security and Development plus a BA in Politics, Abi worked with the UK government on both a Parliamentary level and within government-focused service providers. Living, working and traveling in 36 countries has provided her with a wealth of interests from exotic cuisine to comfortable footwear.
Cormac – Communications & Marketing Advisor
Cormac has spent the past decade in management and specialist roles across a number of fast-growing social enterprises. With a talent for translating complex ideas into clearly understood concepts, his approach favours agile and disruptive guerilla marketing tactics to achieve substantial ROI for minimal cost. Having been recognised through Industry Leadership awards with his work used as best practice examples in courses on consumer behaviour, marketing and advertising at a number of leading Australian universities, he is a generalist with well-developed abilities on both the technical and creative sides. Contributing to a more just and fair world by taking the ‘road-less-traveled’ is what gets him out of bed. Calling Melbourne home since 2010, Cormac lived most of the previous ten years outside of his native Ireland, working in London, Copenhagen and Mexico City. Outside of the office he’ll be found performing and touring with his bands, competing in martial arts, or at home with his wife and daughter.