About Us | Sparking Ideas for a Brighter Future
Unearthing Ideas for Long Term Success
Spark Strategy comprises a bunch of serial entrepreneurs and strategists, keen to harness the power of ideas in mobilising organisations to revitalise the world of possibility. We are an eclectic team, bringing cross-disciplinary knowledge and experience to drive creative thinking. We have done the consulting rounds, working with clients of all sizes, and within advisory firms from the largest to sole practitioners. We have worked across borders and industries but don’t claim to be the expert in any. Our style is to work with you to uncover the ideas.
Spark Strategy works with leaders who are as excited by ideas as we are, who want to take action and transform. And we stick with you to achieve outcomes, favouring long-term relationships over draft and dash plans. Our approach is highly interactive and all about bringing energy into the process through team-based workshops and activities that spark moments of discovery. We do the heavy lifting behind the scenes, stretching and probing the ideas before rigorously planning out the execution with you and building the organisational stamina required for your transformation. We employ both traditional consulting tools (without the consultant-speak) and creative tools to help unearth ideas that are practical yet innovative.
What We Do
Innovative Business and Funding Models
The revenue or funding model is important but in order to achieve funding sustainability and viability, you’ve got to get the business model right and the funding model will follow. At Spark, we interrogate both and generate a model, which is right for your business. We then plan a roadmap, which defines how we’re going to get there.
We’re in this for the long haul. No draft and dash plans. We build stamina for sustained action. We’re here for the endless possibilities of what might come next. At Spark, it’s those moments when the client refers us on to their friends and suggests we should be able to make a difference that we know we’re building something special.
Let the intuitive ideas flow before applying traditional strategy tools. The process begins with an exploration of possibilities through collaboration, conversations that spark curiosity and create room for intuition to flourish. We’re serious about change. We’re for those leaders who want to take action and transform, the leaders who look to harness the power of possibility and think beyond “same as last year plus a bit more please.”
We believe myopic thinking has killed strategic thinking. Short-term thinking is a straightjacket, restricting the mind from exploring endless possibilities. At Spark Strategy, we’re bringing strategic thinking back to life. If ideas are given the chance to flourish, change happens. That’s why our work is highly interactive and centered around conversation and team-based activities. We know you’ve got the ideas. We help you uncover them.
We value quality over quantity so we’re selective about our team. We don’t sacrifice our values. We care about our culture, the work we produce and the solutions we create. We’re for sparking brighter futures for our clients and the societies in which we live. Is this you?
George wears many hats in his professional life: Strategist, Entrepreneur, Transformation Expert and Trusted Advisor. Specialising in unearthing ideas for sustainable business models for Not For Profit, Social Enterprise and Privately Held sectors, and a champion of tough love, George favours authenticity and useful truth over traditional consulting frameworks. George's particular strength lies in drawing on his experience in areas such as competitive strategy, governance and execution to create tailored approaches for each of his clients to render maximum practical benefit. In his spare time (outside of airport lounges) George can be found making a mess in the kitchen as he cooks up a storm with his kids.
Two things get Felicity out of bed in the morning: game-changing business models and Social Impact Bonds. As a Sparkie, she enjoys balancing the tightrope between creativity and scientific rigour, working alongside clients through ideation, modelling, stress testing and execution planning. It is imperative to Felicity that client solutions are practical and render tangible value. After hours, Felicity is likely found in a dumpling restaurant, reminiscing her MBA years in Beijing or scouring newspapers, journals, blogs and podcasts for new ideas to bring to the table.
Laura joins Spark from over eight years in corporate sustainability roles across leading Australian finance, property and technology businesses. She’s passionate about finding ways to deliver both business value and social impact through partnerships, especially between corporates and not-for-profits. She has experience in sustainability strategy and reporting, social impact measurement, community engagement and the design and delivery of shared value projects. She holds Environmental Science and International Relations degrees from Tufts University in the United States, is a Centre for Sustainability Leadership Fellow and recently completed the Graduate Certificate in Social Impact at UNSW. On the weekend she can be found in the great outdoors, hiking remote parts of the Blue Mountains or kayaking on Sydney harbour.
RichieNational Delivery Lead
Richie has joined us from the UK where he spent much of his career to date working with organisations to identify, define and develop their operating models, as well as re-engineer processes to ensure they are delivering value and the right flow for the organisation. Richie is a staunch advocate for ensuring organisations really understand the root-cause of an issue and taking that step back to bring out the right solution to make a real difference to your organisations performance. When he is not wearing his Spark hat, Richie is often found attempting to play an array of sports from footie (the 'English' version) to the elite sporting throws of Table Tennis. This is all undertaken as part of his quest to join the ranks of an elite sporting outfit, a mission that is apparently a continually work in progress…
Rob has a diversity of commercial and social experience from working on the executive team of a grassroots social enterprises on program design and delivery in Cambodia, to facilitating the design of large government transformation projects. With experience working in mental health, education and economic empowerment across not-for-profit, government and private sector, Rob brings particular expertise in co-design, impact frameworks and measurement, sustainable business models, project management, and workshop facilitation. Outside of this, you will find him planning his next trip into nature, on his next trip, or planning his next trip into nature.
Drew has experience in strategic business planning and management of both For and Not for profit organisations. With a diverse commercial background that reaches across multiple sectors, Drew has had coal face experience of effecting change within challenging environments. He's a not for profit disruptor who isn’t afraid of dreaming big for the organisations that he supports. A thrill seeker by nature, Drew loves the challenge of climbing mountains both inside and outside of working hours.
Martin has held Head of Fundraising and Head of Marketing roles for two leading humanitarian organisations. He was responsible for delivering fundraising income of over $30 million in his last role and has directly implemented several new, or improved, supporter acquisition, retention and engagement products or campaigns across a range of channels. His NFP sector experience reads like an anthem of short stories with dedicated chapters for community cultural development, arts funding, arts management, film and television, youth mental health, advocacy, overseas aid and development, social impact research and disaster response. Outside of work you’ll usually find him in the inner North, or inner West (depending on the city), at a food market, supporting local artists, watching Grand Design re-runs or eating too much Haighs chocolate. His favourite holidays usually involve a visit to a small island in the developing world and the acquisition of something decorative produced in fair-trade craft collective.
Ashleigh joins Spark with a varied background, across journalism, media and product management. She has finally completed her degree in Business and International Studies (though she took her time) spanning three continents - in Switzerland, San Francisco and her hometown of Sydney. Before joining Spark, Ashleigh had applied her marketing and media prowess at Australia’s largest youth-run organisation, Oaktree, supporting education programs in the Asia-Pacific region with success. She is passionate about bridging the gap between businesses and social impact and how to create charitable organisations that are financially self-sustainable, with a particular interest in the education sector. Outside of work you will find Ashleigh attempting to speak French or under the water snorkelling. And don’t get her started on her love for cheese.
We’re here to help with creative ideas, rigorous testing, pragmatic planning and execution of each transformation and we do this in a special way. Here is what you can expect of Spark.
We always tailor our approach to deliver bespoke solutions. At Spark, we don’t come to our clients with a predetermined solution for their particular problem. We get to truly understand your organisation and work with you to created solutions that are tailored to your needs.
We’re straight shooters who offer useful truths rather than telling you what you want to hear. This is our tough love approach. It can mean an uncomfortable journey, but one that is necessary to build long-term vitality and viability. It’s about being authentic. We will challenge you to realize your potential.
Spark and Dynamism
We deliver innovative yet practical solutions and we ensure that the model is executable. As a people-focused organisation ourselves, we care about your satisfaction and success. Furthermore we have the industry experience and business acumen to gain insights, draw connections and drive and deliver improvements.