Sparking Ideas for a Brighter Future

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Our Story

Spark Strategy comprises a bunch of serial entrepreneurs and strategists, keen to harness the power of ideas in mobilising organisations to revitalise the world of possibility. We are an eclectic team, bringing cross-disciplinary knowledge and experience to drive creative thinking. We have done the consulting rounds, working with clients of all sizes, and within advisory firms from the largest to sole practitioners. We have worked across borders and industries but don’t claim to be the expert in any. Our style is to work with you to uncover the ideas.

Our Approach

Spark Strategy works with leaders who are as excited by ideas as we are, who want to take action and transform. And we stick with you to achieve outcomes, favouring long-term relationships over draft and dash plans. Our approach is highly interactive and all about bringing energy into the process through team-based workshops and activities that spark moments of discovery. We do the heavy lifting behind the scenes, stretching and probing the ideas before rigorously planning out the execution with you and building the organisational stamina required for your transformation. We employ both traditional consulting tools (without the consultant-speak) and creative tools to help unearth ideas that are practical yet innovative.


Today, we work with a diverse portfolio of clients that we are proud to have helped undergo key transformations. We don’t constrain ourselves by industry, sector, or service. We are a people-centric business. The thing that excites us most is working with great people who do great things to achieve even greater success.


Spark works with social sector leaders and their communities to unearth these ideas and empower them to take the often uncomfortable journey to sustainability, where they are financially resilient and their impact is extended.


Adopting a systemic view, we work across all altitudes of government to innovate social policy, ensuring that the beneficiary’s voice remains at the centre and the enabling environment is developed.


From facilitating executive workshops, to developing Community Investment Frameworks and Corporate Giving Strategies, Spark has developed a reputation for delivering impactful and actionable outputs that realise both profit and purpose.

Philanthropists and Foundations

We work with many different types of philanthropists – from multimillion-dollar foundations operating on a national scale to families investing in their local community. In particular we look to leverage capital by aligning interests of multiple parties.

Workshops Run Over 16 Years
Talks given
Happy Clients
Cups of Coffee (and 1355 Cups of Tea)

Our Style

We’re here to help with creative ideas, rigorous testing, pragmatic planning and execution of each transformation and we do this in a special way. Here is what you can expect of Spark.

Bespoke Solutions

We always tailor our approach to deliver bespoke solutions. At Spark, we don’t come to our clients with a predetermined solution for their particular problem. We get to truly understand your organisation and work with you to created solutions that are tailored to your needs.

Tough Love

We’re straight shooters who offer useful truths rather than telling you what you want to hear. This is our tough love approach. It can mean an uncomfortable journey, but one that is necessary to build long-term vitality and viability. It’s about being authentic. We will challenge you to realize your potential.

Spark and Dynamism

We deliver innovative yet practical solutions  and we ensure that the model is executable. As a people-focused organisation ourselves, we care about your satisfaction and success. Furthermore we have the industry experience and business acumen to gain insights, draw connections and drive and deliver improvements.

Our Team

We value quality over quantity so we’re selective about our team. We don’t sacrifice our values. We care about our culture, the work we produce and the solutions we create.  We’re for sparking brighter futures for our clients and the societies in which we live. Is this you?

George – Managing Director

For over two decades George has advised Not-For-Profit, Government and Commercial organisations in strategy, business models and system transformation. Entering the consultancy world on the back of having grown and sold a $100M private sector business, Spark’s clients consistently cite his aptitude for strong practicality, keen commerciality and a commitment to creating uniquely tailored approaches which render maximum practical benefit. Prior roles saw George as the National Lead Partner for Transformation at Grant Thornton, Program Director for the Department of Premier and Cabinet as well as Chairman and Non-Executive Director on a number of technology and service businesses. A proponent of tough love, George will stop at nothing in his quest to unearth fresh ideas for sustainable business models. In his spare time (outside of airport lounges) George can be found making a mess in the kitchen and cooking up a storm with his kids.

Felicity – Associate Director

Felicity brings an international perspective to her engagements, a result of her professional and academic experience. Graduating Peking University with an MBA, Felicity entered the corporate consulting world as a business transformation adviser. A founding member of the Spark team, Felicity has facilitated international strategy projects, developed expertise in NFP go-to-market approaches and was co-author of the briefing paper for the National Mental Health Commission review. A dedicated Sparkie, she enjoys balancing the tightrope between creativity and scientific rigour, working alongside clients through ideation, modelling, stress testing and execution planning. It is imperative to Felicity that outcomes are practical and solution-based, rendering tangible value. After hours, Felicity is likely found in the yoga studio, putting herself through the paces.

Richie – Associate Director

For the past decade, Richard has worked with Government, Not-For-Profits and Commercial organisations in both the UK and Australia. Helping to design and deliver operating models, Richie’s commitment to re-engineering processes and ensuring they deliver the right flow of value means that he won’t rest until he gets to the root-cause of an issue, taking that step back to discover the right solution and make a real difference to organisational performance. A broad range of experience and knowledge allows Richie to define, map and understand people, process and technology, translating how such components operate together in delivering the business model and meeting strategic objectives. Outside of work hours you’ll find him at home, attempting to deliver a sustainable strategy for dealing with excitable young children.

Neil – Associate Director

Neil possesses a depth of experience across social purpose, government, public policy, and advocacy organisations. He is a principled and ambitious leader with a passion for creating strategies that bring together and amplify business, government and community outcomes. Neil has developed and executed strategic frameworks, corporate social responsibility, and advocacy initiatives for numerous major international and Australian businesses. Having led corporate affairs, business development and marketing teams, Neil has been behind many leading social policy and advocacy campaigns professionally, as well as national and international philanthropic and development work. Outside of work Neil loves to kayak, sail and travel, and hang out with his Italian Greyhound, Milo.

Heather – Strategic Advisor

Drawing on her experience in the not-for-profit and private sectors, Heather’s focus is on creating strategies and solutions that blend purpose, profit and pragmatism. Collaboration is key to both Heather’s approach and the models she develops, taking into account that developing and maintaining authentic partnerships takes time, energy and consideration. Prior to working at Spark, Heather led a profit-generating business unit at an international charity. In this role, her efforts and skills were largely directed to partnership and program management, strategy development and implementation, and communications. More broadly, Heather’s career has involved work across health, education and the environment, which has strengthened her commitment to models that drive impact and financial sustainability. Otherwise, you’ll come across Heather on the tennis court or making misshapen mugs in ceramics class.

John – Strategic Advisor

John weaves a commitment to social and environmental sustainability with the insight and acumen of an MBA. He draws upon professional experiences of working for government, corporate, not-for-profit and the in-between realm of social enterprise, in the UK and Australia. His roots lie in the socially progressive field of youth work – supporting the voice and influence of young people at national and local levels. This developed into broader public engagement and community development work. Outside of Spark, John enjoys the many opportunities to go for a walk in and around Sydney, or if the weather isn’t so good, tackle a cryptic crossword.

Claire – Strategic Advisor

Claire believes that doing business and doing good don’t need to be mutually exclusive. With a background in environmental engineering, Claire made the unexpected jump to the for-purpose sector after discovering social business while living in New Zealand. After spending time across the not for profit, social enterprise and corporate sectors, Claire brings a holistic perspective to the way that our diverse sectors can complement one another to effect  sustainable change. Outside of work, you might find Claire volunteering with her friends at Engineers Without Borders across the ditch, at the yoga studio, or tending to her pot plants (with varying levels of success).

Angus – Strategic Advisor

With experience working in ministerial offices within government, Angus has a deep understanding of the political process and how organisations can better engage with government to affect positive and lasting outcomes. Angus has worked on projects, grants programs and policies with spend or investment from $30thousand to more than $1billion, working across social and economic policy portfolios. An integral component of Angus’ success in helping to achieve these outcomes was through his ability to engage with stakeholders from across the government, private and not-for-profit sectors. Each of these areas required bringing together a broad range of stakeholders and government agencies to work together to achieve synergy and deliver great outcomes for the community. Back home in Queensland, Angus was Co-Convenor for Rainbow Labor and engaged with government and the community to strengthen laws which protect LGBTIQ+ people from discrimination and harassment while seeking to progress lasting change to further foster a community which values diversity. He has worked on election campaigns for state and federal members and brings with him knowledge on the ins-and-outs of this process. When not at his desk, you can find Angus at the gym, exploring a hiking trail or enjoying the surf, sun and sand at the beach.

Jessica – Business Coordinator

Jessica has a passion for the greater good (including, amongst other things advocating for young people) and a keen interest in politics. This has led her to roles within community groups and running large-scale events, as well as running a successful local government campaign in the Baw Baw Shire. As a current elected Councillor, Jessica has spearheaded a number of youth initiatives, policies and strategies, including the reactivation of the Freeza program. Having worked in management roles in small businesses for many years, Jessica is now studying a Master of Arts in International Relations and sits on the Board of the Baw Baw LaTrobe Local Learning and Employment Network (LLEN). When not working or studying, you’ll find Jessica acting on stage or spending time with her bearded dragon, Darwin.

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Spark Strategy acknowledges the Traditional Custodians of the Country on which we work, and recognises their continuing connection to land, waters and community.
We pay our respects to them and their cultures, and to Elders past, present and emerging.